MACmobile announces partnership with Cognizance Processing

FMCG value chain solutions provider MACmobile has partnered with Cognizance Processing, a cross-platform retail analysis business.

Cognizance's Amazon Web Services (AWS)-based platform and Computer Vision capabilities are being integrated into MACmobile's suite of tools, as well as the robust machine learning capabilities underpinned by Artificial Intelligence (AI) to support predictive patterns in these areas.

Andrew Dawson, managing director at MACmobile, says: "Ensuring that products are visible on the shelf at all times is the crux of successful manufacturing and retail. However, actual sales and in-store data around execution, pricing, promotional and planogram compliance have always been the challenge. This has prevented complete insight across the value chain. With Cognizance on board, we have now added this last mile to our FIELDForce offering and will be available as a feature going forward."