WPP furthers global co-location strategy with new campus

WPP has opened a new campus in Amsterdam, The Netherlands as a continuation of its global co-location strategy.

The previously derelict Rivierstaete building, which was refurbished by WPP's architectural and design consultancy BDG, has been transformed into a 19,000m2 modern working environment that will act as both a workplace and community space for its 1,500 people

BAT, an international WPP design studio based in Amsterdam, worked with the agencies housed in Amsteldok to name the campus and develop the co-location's new branding.