Advertise your job vacancies

Subscribe & Follow

Jobs

Electrician Cape Town
Electrical Assistant Cape Town
Regional Sales Manager Cape Town
General Assistant Cape Town
Business Analyst Cape Town
Paid Media - Performance Marketing Cape Town
Programme Manager Randburg
Concept Designer Cape Town
Post-Production Coordinator Sandton
Digital Marketing and Sales Strategist Polokwane

'Direct mail offers best ROI' - survey

29 Oct 2003

A survey of market professionals conducted by Advertising Age has revealed that direct mail was the most favoured strategy to increase ROI, while the Internet came in second. A majority of respondents said current ROI measurement tools are inadequate, and 33% of CEOs surveyed said proving ROI should be the responsibility of ad agencies.

Source: www.adage.com