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Major Wireless Marketer Merger
Mobile marketing is all set for sudden growth as the Wireless Advertising Association (WAA) and Wireless Marketing Association (WMA) announce plans to merge. The new body will be known Mobile Marketing Association (MMA) and will combine key sector members including AOL and Nokia from the WAA plus BT Cellnet, Freeserve, Orange and Vodafone from the WMA.
Source: silicon.com
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