Edinburgh's taxis fitted with plasma screens

Hundreds of the Edinburgh's black cabs are set to be installed with plasma screens, advertising everything from movie releases to the latest news and weather updates. The screens are called Cabtivate and can even be programmed to show an advert when the taxi drives into specific areas. "It's a captive audience sitting in front of the screen and I definitely think the whole idea is a goer," comments taxi owner Victor Togneri.