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Teen channel for DStv
DStv will be launching a new channel in July aimed at teenagers. According to channel head, Helen Smit, no one has really focussed on this audience. "National research tells us that this market has an estimated R6 billion in disposable income. And our internal research has revealed that that's the tip of the iceberg - these kids get spending money on top of their monthly allowances."
Source: Marketingweb
