The Jay Jays First Kiss campaign has in-store rollouts that will have shoppers pull out their cellphones to either take a photo or interact by scanning the QR codes. The codes take them to a virtual online kiss, where they can virtually kiss one of the Jay Jays models. To back the in-store campaign, The Suits Communications is running an integrated, multi-layered communications strategy with everything from print ads and various student initiatives, to an online drive. There is also Facebook app where fans can tag their first kiss. Watch at www.youtube.com/watch?v=TugWxmoVDm0 or go to www.facebook.com/jayjaysSA.
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