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The Red Phone officially re-launches as brand campaigners
The Red Phone officially re-launched as “brand campaigners”. A new positioning and logo were revealed to a group of approximately 100 clients and associates at Summer Place in Johannesburg
Speaking at the re-launch function, agency founder and Managing Director, Lauren Winchester, confirmed that all Red Phone brand campaigns are 100% tailor-made and unique. In this regard, the agency has adopted a “market of one strategy”, which uses the most appropriate strategic methods, models and theories for a particular challenge or situation, as well as freestyle thinking and creativity. In her address, Lauren promised no cut and paste, modular templates or tick-boxes.
Among the agency's key clients and associates were representatives of Absa Capital, Charka, Chaywa, Coca-Cola, Jenna Clifford, MicroFinance South Africa, Nando's and Sasol.
