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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
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Steers Hugby Activation at Wits University
The launch campaign for the new menu has been underpinned by the idea that consumers should give into their soft side and indulge in Steers' new sweet treats.
And this is exactly what students at Wits were encouraged to do on Thursday, 8 March 2012, when Steers launched its slightly offbeat Soft Side campus activations.
