Radically marking a decade

To celebrate its 10th birthday, RadMark Johannesburg transformed the basement parking area of its Rivonia offices into pumping party zone. Cars were out, people were in!

To hail a decade of setting the benchmark in radio, the RadMark Marketing Team decided to recreate its brands in this unusual setting. The themed pause areas, created to represent the regional radio stations in RadMark's portfolio, dazzled staff, shareholders, clients and VIP guests. East Coast Radio set out a beach oasis, Classic FM went with understated minimalism and Heart 104.9's 'hospital station' came complete with a Night Nurse on call - ready to administer cocktail therapy!

All the guests got down to a night of celebrating and dancing. For the rhythm-challenged, an exotic bellydancer was on hand to demonstrate some slinky moves.