What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Stimorol X-FRESH launch
Whether Peppermint or Spearmint, the new Stimorol X-Fresh always delivers an intense flash of freshness from the very first chew. Releasing crunchy crystals with a cooling sensation and with a powder-filled soft gum filling. This intense flavour which boasts loads of refreshment has landed in South Africa!
Playing on the multi-sensory appeal of Stimorol X-FRESH, the launch campaign gives consumers a chance to experience music in a way they've never seen or heard before with the launch of 'Stimorol X-Track'. The microsite game will give users the chance to create their own music tracks by building sounds via a dashboard of experiences. Share your experience and stand in line to win weekly prizes, with a grand prize winner selected at the end of the campaign.
