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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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J&B Met 2012
There were some trendy affairs at the 2012 J&B Met, which was hosted by the Kenilworth racecourse, Cape Town. This year's theme, "Made Different", intended to encourage visitors to go against the grain, break the mould and unleash a feast for the eyes.
There was a turnout of 45 000 and, from the greens to the tracks, celebrities, Lords and Ladies were strutting their stuff.
The favourites seemed to have been a safe bet with close encounters at the finish line. If you missed out this year, make sure that you make your way to Cape Town next year. Thiru Naidoo
Photography by Jakob Karte www.jakobkarte.com
