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CNA launches 2010 readathon 'Readers are leaders' campaign
'CNA Readathon 2010 - Readers are leaders' was officially launched on 31 August to run from 6-12 September, which is literacy week in South Africa. International Literacy Day is 8 September.
CNA, now the main Readathon sponsor, has supported the highly acclaimed campaign since 2003.
As most people realise, reading empowers a person with the literacy skills on which informed decisions depend. It is something simple and practical that improves a person's life. 'CNA Readathon 2010 - Readers are leaders' is not a campaign that comes from 'authority,' nor does it talk down to people. It encourages self-help and help for others.
What's more, 'CNA Readathon 2010 - Readers are leaders' encourages the involvement of more than school children and their educators and families. Eminent community members take part too, listening to children read, explaining their own views on the importance of literacy, and generally encouraging the children.
