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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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APEX Awards
The APEX Awards were held at the Vodadome on the 21st May 2009, and saw captains of the advertising, marketing and communications industries acknowledge the winners of this awards programme.
The awards recognise effective communications in advertising. SABC presenter Romy Titus was the MC for the evening that entertainment provided by the Mzansi Dancers, Joseph Clark, Yollandi Nortjie and the politically incorrect Riaad Moosa.
