Smirnoff 1818: How 'Light Up the Moment' transformed a vodka brand to rival the South African beer market.
In 2012 Smirnoff 1818 had reached a volume ceiling; trading purely on price within the white spirits category. Brandhouse approached J Walter Thompson to reposition the brand against a shifting South African consumer landscape and expand its potential while sourcing volume from the hugely dominant mainstream beer drinking ritual.
An idea was born out of the insight that the brand needed to deeply connect to the hearts and minds of both older, traditional loyalists and a younger, more aspirational set. An idea that harnessed the power and raw appeal of vodka consumed in social occasions. This allowed us to step more provocatively into beer drinking occasions....
On Tuesday, 18 November, Toni Younghusband's book, titled Wallop! An advertising phenomenon called Rightford, Searle-Tripp & Makin, was launched by Ogilvy & Mather Cape Town and Tafelberg Publishers.
On 3 October 2014, Tropika launched its #TropikaCruise campaign where we gave celebrities an opportunity to win double tickets to a five-day cruise on the MSC liner to the Portuguese and Inhaca Island in Mozambique.
Habari Media's Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike. Aptly titled 'Back to the Future' the conference delivered on the past, present and future of digital.
The Kaya FM family day brought to you by KFC, attracts more than 5000 people on any given Sunday. The objective of the event is to provide an environment for families to have a space where children can have fun in a safe setting and parents can be entertained by great local South African music artists.
After conducting a successful charity drive to assist Ark Animal Centre the Luckie Entertainment team (an up-and-coming online radio station and media platform) stopped by the centre to deliver its collections on 16 November 2013.
The Association for Communication and Advertising's (ACA) 2013 APEX award winners were announced at the prestigious gala event held at the Vodadome at Vodacom World in Midrand last week.
Acceleration's 2nd Digital Ignition Symposium kicked off last week in Franshhoek on 4 - 5 June. This year's event was attended by a wide variety of marketer and publishers from the industry, based both locally and internationally.