Branding Forums South Africa



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Idols & Randall

Is Randall doing his sponsors a disservice with his ultra-rudeness? 30 Aug 2007

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Black diamonds fuss

Are you also targeting the "black diamonds"? 26 Jul 2007

Branding Mentor/Couch

I am looking for a Senior Brand Manager / Consultant that is willing to give advice and share their experience on Brand Identity development with a Junior Brand Manager. 19 Jul 2007

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Why hasn't anyone thought of it?

I imagine that if brand advertising can be done on buses, trailers and other mobile platforms that metertaxis can also carry this platform. 6 Jul 2007

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Fashion Parties

Anyone been to a 'fashion' party. 21 Jun 2007

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"Die Funcken Meercrap DIE!!!!"

This is one of sickest and worst advertising mascot! 10 May 2007

Monobrands take care

Brand managers often take a short term view of customer value - to their own detriment. 25 Apr 2007

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Vodacom wake up and lose the meerkat!

im sure we all have heard about the vodacom meerkat, and have an opinion about it. 17 Apr 2007

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Over branding in the US market

Subaru has placed the logo for it's STI tuning arm all over a recent model ... 21 Mar 2007

OR Tambo/ Mango... where is the branding hoo haa?

Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006

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How does a celebrity's smile affect his personal brand?

Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding. 3 Jul 2005

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Freedom to Laugh it Off?

Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights? 29 May 2005

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The Human Brand

Are the creators and custodians of brands in touch with their own humanity? 24 Mar 2005

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Branding in the First/Third World

South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy? 22 Feb 2005

Toyota's new slogan

Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'. 30 Oct 2004

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Our industry stinks

Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company... 1 Jul 2004

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What happened to African ideas?

As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally. 1 Jun 2004

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Who's got power to decide on what to divest?

Competition tribunal VS Organisations. 11 Jun 2003

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