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Wilene van Greunen
Jobs
- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
Qualitative Research
What do creatives think of qual research?Please note that i'm not necessarily referring to focus groups only, but to research holistically.I know creatives are generally anti-research,but is it because of the way its done?
What can researches do/which methods can be used to ensure that we answer the clients' questions, without offending our fabulous creative people?
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