Qualitative Research What do creatives think of qual research?Please note that i'm not necessarily referring to focus groups only, but to research holistically.I know creatives are generally anti-research,but is it because of the way its done?13 Oct 200813 Oct 2008 WhatsappPrintPDFXLinked-inFacebookMore sharing optionsWhat can researches do/which methods can be used to ensure that we answer the clients' questions, without offending our fabulous creative people?Forum created by maleboza