Bridging divides through powerful storytelling
Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Mid-Weight Producer Cape Town
- Live Account Executive Cape Town
- Creative Director Durban
- Live Account Executive Cape Town
- Creative Manager / Senior Integrated Designer Johannesburg
- M/W Creative Director and AI Visual Designer Sandton
- Senior Account Manager Cape Town
- Senior Account Manager Cape Town
- DTP Art Director Cape Town
- Mid-Weight Art Director Cape Town
Standard Bank - Moving Forward
The Standard Bank Moving Forward print, television and internet campaign.
I love the fresh, kinetic look and feel of this campaign - but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect' calls to action; specifically, the billboards around Johannesburg. As a former editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
Stunnig campaign though by TBWA, it's really fresh, engaging and real! My hat goes off to those involved.
Forum created by T Makhubela
