Trending
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
- Midlevel Social Media Manager Durban
Standard Bank - Moving Forward
The Standard Bank Moving Forward print, television and internet campaign.
I love the fresh, kinetic look and feel of this campaign - but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect' calls to action; specifically, the billboards around Johannesburg. As a former editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
Stunnig campaign though by TBWA, it's really fresh, engaging and real! My hat goes off to those involved.
Forum created by T Makhubela
