Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Senior Account Manager Pretoria
- Hybrid Implementation Planner Johannesburg
- Junior DTP Operator / Graphic Designer Paarl
- Digital and Print Advertising Sales Executive Cape Town
- Freelance Creative Team Sandton
- Dynamic Client Liaison and Admin Assistant Cape Town
- Influencer Campaign Manager Cape Town
- Junior to Mid Graphic Designer Durban
- Production Executive/Production Manager Durban
- Sales and Execution Sales Manager Johannesburg
Standard Bank - Moving Forward
The Standard Bank Moving Forward print, television and internet campaign.
I love the fresh, kinetic look and feel of this campaign - but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect' calls to action; specifically, the billboards around Johannesburg. As a former editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
Stunnig campaign though by TBWA, it's really fresh, engaging and real! My hat goes off to those involved.
Forum created by T Makhubela
