Subscribe & Follow
Advertise your job vacancies
Jobs
- Mid-Weight Art Director Cape Town
- Mid-Weight Art Director Cape Town
- Strategic Copywriter Johannesburg
- Lecturer Cape Town
- Mid-Weight Copywriter Cape Town
- Senior Search Performance Specialist Johannesburg
- Ad Ops Manager Johannesburg
- Social Media Specialist Johannesburg
- Data Compiler – Clinical Cosmetics Research Company Cape Town
- Graphic and Multimedia Designer Johannesburg
Standard Bank - Moving Forward
The Standard Bank Moving Forward print, television and internet campaign.
I love the fresh, kinetic look and feel of this campaign - but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect' calls to action; specifically, the billboards around Johannesburg. As a former editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
Stunnig campaign though by TBWA, it's really fresh, engaging and real! My hat goes off to those involved.
Forum created by T Makhubela
