Coca Cola Soccer Ad (the latest one)

My friend says it is a voodoo advert...We are telling the other nations that the South African national team will go to the extent of using black magic to secure a place in the semi-finals... I don't agree but I am as perplexed as she is. What is with the Mobutu-era band, opponents who look like they've been hexed or in a trance and the cherrie on top - the goat? Has it been a case of misconceptualisation or a miseducated public? Clarity on this or just pull the advert off the screen ASAP!!!!!