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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Are you as awful as they say you are?
There were times when I questioned how an ad was determined good or bad - if a writer or designer was awful at his/her job.
Sure, an experienced fellow can have some say. But, honestly who says that the guru's in the ad industry can really determine whether one is good enough?
There are so many opinions - one person may approve while another may not.
As soon as you've turned your back the guy that liked your ad, now hates it.
It's all about personal opinion really.
Forum created by olie
