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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Politically correct advertising?
I don't know anything about the advertising industry, but it struck me the other day how many advertisements there is depicting a white male as the “ignorant” character in advertisements.
To name a few: The Vodacom ads (Man with the chicken suit and the ads with Micheal de Pinna) The Bizhub ad, Tile company ads, the GPS ad. I was wondering whether it was deliberately or coincidental.
Forum created by G Latsky
