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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- DTP Operator/Graphic Designer Johannesburg
- Chief Executive Officer Sandton
- Sales Executive Cape Town
- Digital Marketing & Content Creation Intern Cape Town
- Senior Motion Graphic Designer Remote within South Africa
- Business Intelligent Manager Kempton Park, Gauteng
- Social Media Content Creator Cape Town
- Communications Project Specialist Johannesburg
- Sales Manager Johannesburg
- SEO Manager Cape Town or Johannesburg
Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring.
With companies so avidly trying to improve their employment equity at senior management levels candidates are lured to take on senior roles that they are not ready for with promises of training. However, many companies don't have the resources to implement such training programmes and the unequipped candidates ultimately often flounder in these positions.
While the companies may gain new business as a result of their improved BEE ranking, their business, and the general economy, suffers in the long run if unqualified staff are unable to deliver.
Is this simply the price to be paid to accelerate transformation in the industry?













