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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring.
With companies so avidly trying to improve their employment equity at senior management levels candidates are lured to take on senior roles that they are not ready for with promises of training. However, many companies don't have the resources to implement such training programmes and the unequipped candidates ultimately often flounder in these positions.
While the companies may gain new business as a result of their improved BEE ranking, their business, and the general economy, suffers in the long run if unqualified staff are unable to deliver.
Is this simply the price to be paid to accelerate transformation in the industry?
