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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
New Chevrolet Lumina SS commercial is ... shocking?
What is the purpose of producing a commmercial for a 'flagship' model of an Automotive brand, that is absolutley terrible?
The commercial in question depicts a semi-dressed man, dancing to a really dodgy tune, while showing off an SS badge that has been branded into his back. Then, in trying to reveal what has branded his back like that, he and his kid jump into the car, and pull off. Part of the plot is that they get sucked into their seats by the sheer power of the car, and the SS branded into the seats, leaves the mark on his back. Smoke and all.... What is this other than an attempt to further degrade the GM brand?
