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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
The Human Brand
Are the creators and custodians of brands in touch with their own humanity?
Companies serve human beings, not that anonymous concept called a customer. And in order to serve human beings, surely the company needs to be represented by a human brand? Do brands not want to become their customers personally chosen friends?
I expect my friends to communicate with me authentically. An open and authentic voice doesn't require a contrived effort to match that which is currently popular. Social trends may well be a knee jerk reaction to previous censorship or suppression. I suggest that the new brand challenge is to know itself. How well do the creators know themselves? See www.emerging.co.za/blog/index.php and follow the links through to the Human Brand.
