Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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PR in SA - A crisis of credibility?
Does the Public Relations industry in South Africa have a crisis of credibility and why are the industry organizations not at the forefront of ramping up the professionalism of the industry and the critical role of PR as part of any integrated marketing strategy? Should PROs be brand custodians at all?
