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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Revisiting the Broadway Sweets ads
When I watch the Broadway Sweets ads these days, I find that I can't help marvelling at how good they are.
Then I catch myself and realise that they're still truly crap but they are so much better than the bizarre prime-time am-dram slots they started out as.
Anyone know what's going on with these ads these days? Are they letting advertising students do them as assignments now?
Yes, I know I'm not the target market, but I'm perversely fascinated.
(PS. Anyone ever seen Broadway sweets on a shop shelf? Not me.)
