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'Whites Only' ads hark back to Apartheid era
K-Swiss and Hansa are utilising edgy and jarring references to the Apartheid era of "whites only". Will this creative licence be accepted in SA?
Is this a test to see if the rainbow is still shining in our multi-coloured nation?
K-Swiss (a new shoe brand launching in SA) are utilising a "whites only" sign in the FHM and Blunt mags to launch their new range of white sneakers. Hansa are using the "whites only" context to describe personal individualism.
