Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Ridiculous job titles
The ad industry inflates its own importance. Back in the days when advertising was (arguably) sensible, the Art Director was known as a Layout Artist or Commercial Artist and the Art Director fulfilled today's Creative Director Role.
Client Service people were called Contact Men - until they decided they needed to sound more important than the junior brand manager. Then they became Account Executives, later inflating their titles again to Account Managers. What lies ahead? How many more roles will be called "Director" - perhaps just so the client thinks (mistakenly) that he's talking to people of influence?
The only people with any sense in advertising are Copywriters. Though that name has also changed; correctly it should be a Copywright - as in Wheelwright, Wainwright. Or maybe they just haven't thought up an appropriately ridiculous title. Any suggestions?
