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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Do advertisers think women are morons?
Have you noticed how so many of the worst ads of all time are aimed specifically at women?
Why is it that ads aimed at women are so formulaic, so banal, so egregiously appalling that slashing one's wrists with the lid of the tin of pilchards from yesterday's lunch would be preferable to watching them?
Cosmetics, shampoo, washing powder, stain removal products...the list goes on and on. Do women actually respond to the Stepford Wife in the Tang ad who dings her spoon on the jug and informs us that "A mother knows best"? And those 1st for Women ads - worthy of an entire thesis on gender stereotyping - are enough to make me vomit.
As a woman I feel profoundly affronted by the advertising aimed at me. Who the hell are these marketers finding to populate their focus groups?
