Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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The farce of creative pay
Nothing grates me more than that those responsible for the quality of creative work (writers and designers) are paid peanuts while others, like sales, feed off the quality that is provided. For some reason, someone decided that "creative talent" should not not be rewarded accordingly. It is a professional service, yet is not paid professional salaries. Where do the profits go? Not to creative - who actually "makes" the product. It's disgusting.
For some reason, someone decided that "creative talent" should not not be rewarded accordingly. It is a professional service, yet is not paid professional salaries. Where do the profits go? Not to creative - who actually "makes" the product. It's disgusting.
