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Old Mutual's ''I am. I can. I will.'' Campaign
I think it's fair to say that the new Old Mutual Campaign is extremely disappointing, not to mention lame and lucklustre.
This is especially so when compared to their previous beautiful black and white (with a touch of green) ads, which contained such emotive music.
The new ones, with people talking about their goals while leaping in the air and badly etched against a green screen, look incredibly amateurish and devoid of sophistication.
The message is not powerful but arbitrary, and the 'concept' appears to have been pulled straight from some motivational speaker's handbook. Does anyone know if they've changed agencies?
