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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Christmas parties? Here we go again...
It's that time of the year again. Huge end-of-year parties with media owners, clients, agencies and off course, massive amounts of alcohol.
I realise that everybody is responsible for their own behaviour and self control, however I still cannot believe the complete lack of responsibility on the part of the event organisers to provide transportation or facilities for the guests who have had one too many. I don't think I have the answers, but how about renting two or three vehicles to transport willing guests home and having students on standby to bring their vehicles home to them. The vehicles could even be sponsored by Brandhouse, Distell etc to promote their responsible drinking campaigns. I don't know whether this will work or not, but I do know that we have to do something...
