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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
New Santam SOS campaign
Does the weirdness of Santam's current campaign work for you?
Santam is flighting a new television campaign showing disasters befalling various individuals who then respond by beeping out the familiar SOS signal.
It is an odd campaign and I assume it's meant to be funny - but somehow it falls short. These are not ads that I really enjoy watching. I'm not entirely sure why.
