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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Momentum billboard
Tasteless totally insensitive advertising.
The momentum ad on the M1 South in JHB:
You only buy cheap insurance if you've got nothing to lose.
Really - first off you tell your market that frankly they're not getting an affordable deal - and secondly -- you completely ignore South Africa's economic landscape - flippantly writing off a majority market because you can't be bothered to work on an affordable insurance product for their 'worthless' possesions.
there's not an ounce of social responsibilty or sensitivity in it despite the fact that it is an essential product for anyone who has material possessions to protect.
