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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Too much
There is too much focus on a specific township (Soweto) by some of the big brands (e.g Castle) in their ads and this I think alienates other people who do not see themselves targeted by such ads.
There is an emerging market of young people that resides in the flatlands of major cities (Pta,Jhb,Durbs etc). Most of these people come from rural areas and are now urbanised. They do not really see themselves as part of township culture. They do have a buying power because they initially came to the cities for studies.
I feel most of the ads campaign that seems to be addressing only the township people miss out on this market.
