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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Problems with streetpole ads
Too many streetpole campaigns fall flat because of inappropriate creative.
reading about Citigate's campaign for Heinz, my first thought was, "But you can't read the #$%^&* streetpoles!" Seeing that JPeg in the article allowed me to get a decent look at one of the ads for the first time. I certainly couldn't read them while driving past. In fact, they're up on a stretch of the William Nicol where the traffic is never travelling at less than 80km/h, even in rush hour. How the hell is anyone supposed to read them then?
