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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Ambushing Integrity?
Can ambush marketing be considered part of the marketing mix in a corporation that claims integrity/honesty as a brand value?
We were recently asked by one of our clients to come up with a PR plan that would enable them to engage in ambush marketing around very large competitor-owned activities. Our view was that it could cause reputational harm for a listed company to do this. They told us that was nonsense and that both were possible. When taken to task on their ambush tactics publicly the entity denies engaging in it.
We, in the PR industry, are possibly naive - but is ambush marketing accepted business practice? Does it lower or increase staff morale within the client? I have found it very hard to get the two concepts to line up in my head and would like to hear some debate about it.
