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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
MTN / Vodacom summer campaigns
What's going on with MTN and Vodacom? They're both flighting such similar campaigns (Gimme Summer/Yello Summer), but the most fustrating thing is that they're really bad.
They're both great brands with so much potential for innovative advertising, but they've produced unispired, bland ads that are almost exactly the same.
Let's see, they focus on summer, some urban scenes thrown in for good measure and then a very pc, very naff party at the end.
Hang on, there is a difference; one's blue and one's yellow.
