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Your customers know when you’re faking it
Cristelle Snyman
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MTN / Vodacom summer campaigns
What's going on with MTN and Vodacom? They're both flighting such similar campaigns (Gimme Summer/Yello Summer), but the most fustrating thing is that they're really bad.
They're both great brands with so much potential for innovative advertising, but they've produced unispired, bland ads that are almost exactly the same.
Let's see, they focus on summer, some urban scenes thrown in for good measure and then a very pc, very naff party at the end.
Hang on, there is a difference; one's blue and one's yellow.
