Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Nando's in Greece
What does everyone think of the Nando's Olympic campaign?
The Nando's Olympic campaign apologises to the SA Olympic team due to the fact that there's no Nando's restaurant in Greece... but then there's no grease in Nando's. They are also running a concurrent PR exercise which sent Danger Boy from Mark Gillman's 5fm morning slot to Greece with a load of Nando's for the athletes. He is going to be reporting from Greece for the week.
Is this good use of both PR and advertising? Is it a clever and effective campaign? What do you guys think?
