Kick Off Ad (TV)

The present Kick Off Ad well done as it is has a lot of 'gaps'. A dude is seen playing soccer right from the start to finish of the ad (he literay lives soocer). The main downfall with this ad though that as one watches the ad he is continously bombarded with 'Inkomazi' brand on the dudes' t-shirt. There is no mention of Kick Off up until the ad finishes. First time watching the ad I could not stop watching this interesting ad,with the interest of finding out which brand 'lived' soccer. Believe me,one (at least me) only learns that the ad is advertising Kick Off Magazine. Inkomazi is getting more coverage than Kick Off.Has Inkomazi paid for the coverage they enjoy during the flighting of this ad?