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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Are we missing a trick?
Once upon a time a great ad that won awards influenced sales and changed marketing. Today ads that 'creatives' switch off influence sales, and win marketing/branding awards. Are we as aspiring creatives missing the boat that Mo the Meerkat sailed in on?
What drives people to vote Mo as such an icon? Those of us in the 'know' hate it. Yet great and award-winning ads barely feature in the general public domain. Honda - impossible dreams - quality ad, doesn't even feature with South Africa.
Are we just a marketing illiterate public, or should ads like the aforementioned win Grand Prix?
