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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Repro Operator Durban
- Snr Agency Client Service/Account Manager Pretoria
- DTP / Artwork Operator East Rand
- Subscription Sales Intern Cape Town
- QA Proofreader & Copywriter Johannesburg
- Mid-Senior Print Estimator Pretoria
- Junior Print Estimator Pretoria
- Maintenance Engineer East Rand
- Digital Printing Machine Operator Cape Town
- Senior Supervisor Perfect Binding/Saddle Stitching Johannesburg
What percentage of revenue should marketing take up?
When budgeting for your organisation, how do you allocate funds for marketing efforts?
Do you allocate a percentage of revenue to marketing? If so, what percentage? 2%? 5%? I have done some research, and see that a number of US companies budget anything up to 25%!!!
Or do you budget by quarter? By project? By campaign?
All comments appreciated!
