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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
What percentage of revenue should marketing take up?
When budgeting for your organisation, how do you allocate funds for marketing efforts?
Do you allocate a percentage of revenue to marketing? If so, what percentage? 2%? 5%? I have done some research, and see that a number of US companies budget anything up to 25%!!!
Or do you budget by quarter? By project? By campaign?
All comments appreciated!
