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Wilene van Greunen
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What percentage of revenue should marketing take up?
When budgeting for your organisation, how do you allocate funds for marketing efforts?
Do you allocate a percentage of revenue to marketing? If so, what percentage? 2%? 5%? I have done some research, and see that a number of US companies budget anything up to 25%!!!
Or do you budget by quarter? By project? By campaign?
All comments appreciated!
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