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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Where's my movie??
Have you recently been to the movies? How many ads did you last count before your movie eventually started?
We frequent the Cinema Prive in Monte Casino and on new movie nights are subjected to at least 35 minutes of ads. On Harry Potter, I counted 14 ads including 3 Telkom ads, 3 x Cell C, 2x Mega Music and countless others.
Where does one draw the line here? Are movie houses getting so greedy for ad revenue that they are forgetting why people come to the movies in the 1st place? Of course we can have another forum on the art of cinema advertising vs screening the same ads that are flighted on TV.
