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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Cell phone contracts
Contracts widely advertise - "only R9pm" and other specials, without disclosing the correct amount with compulsory additions.
Almost all cellphone distributers are guilty of this and ASASA must put a stop to this insult on the consumers' intelligence now!
Ads describe contracts ranging from R9 to R49 pm, immediately attracting the attention of the consumer. Later on, they disclose the mandatory billing for extras like "itemised billing", "caller ID" and other features. Suddenly the R9 turns into R69 and the R49 miraculously changes into R109! This is false advertising. The correct price should be advertised, with the words "including.... all the extras".
