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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.
All these new magazines on the market like Time Out and Glamour and old magazines like Mens Health are overseas magazines with enough local content so it can be called "local edition".
Who gives a flying duck what David Beckham is wearing and who Justin Timberlake is greasing up now.
One is only led to believe that most "new ideas" in this country are geared up and aimed towards "Europeans" who love everything foreign.
As Africans we should have started our own advertising industry aimed at Africans. What does a person who spends most of his time drinking Scottish whiskey, eating French pastry and wearing Italian shoes know about our culture? Absloutely zero.
