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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Snr Agency Client Service/Account Manager Pretoria
- DTP / Artwork Operator East Rand
- Subscription Sales Intern Cape Town
- QA Proofreader & Copywriter Johannesburg
- Mid-Senior Print Estimator Pretoria
- Junior Print Estimator Pretoria
- Maintenance Engineer East Rand
- Digital Printing Machine Operator Cape Town
- Senior Supervisor Perfect Binding/Saddle Stitching Johannesburg
- Journalism Internship Centurion
What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.
All these new magazines on the market like Time Out and Glamour and old magazines like Mens Health are overseas magazines with enough local content so it can be called "local edition".
Who gives a flying duck what David Beckham is wearing and who Justin Timberlake is greasing up now.
One is only led to believe that most "new ideas" in this country are geared up and aimed towards "Europeans" who love everything foreign.
As Africans we should have started our own advertising industry aimed at Africans. What does a person who spends most of his time drinking Scottish whiskey, eating French pastry and wearing Italian shoes know about our culture? Absloutely zero.
