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Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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New MTN ''Chicken Messenger'' TV Ad
When I first saw this ad on TV, I thought this was a preview of the sequel of the movie "Speed 2" until MTN's logo appeared at the end. It was only when I had seen it for the third time that I understood fully what it was all about.
The concept of a pigeon or chicken messenger is not particularly relative to our pre-cellular life course but should be quite familiar to most people. I would have liked to see something more pertinent to us as South Africans especially in view of the fact that this ad is aimed at celebrating our 10 years of cellular freedom.
What do you think?
