Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Lays TV Commercial - Francois Pienaar
I think Lays have blown it with their latest ' birthday' commercial featuring Francois Pienaar. Clearly it is definitely a case of no more 'mister nice guy' in the worst possible sense.
Anyone with kids of that age would know only too well how birthdays are such an big event in their lives and are counted down by the number of sleeps to go. I suspect the creatives involved probably don't have kids and wouldn't be sensitive to this.
I would be interested in how other folk feel about it.
