Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- WordPress Web Designer and Developer Bellville
- Bookkeeper Johannesburg
- Sales Assistant / PA Johannesburg
- Retail Sales Consultant (Township Markets) Pretoria
- Events and Activations Key Account Manager Johannesburg
- Traffic Management Operators Centurion
- Digital Performance Manager Johannesburg
- Conference Project Manager Johannesburg
- Media Sales Executive Johannesburg
- Digital Media Sales Executive Johannesburg
Holding advertising accountable
If advertising is to be seen as an investment and not an expense, surely agencies should do more to show evidence of the link between their work and their client's business imperatives.
How often do agencies track the performance of their work against the objectives of the briefs they were given?
