Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Holding advertising accountable
If advertising is to be seen as an investment and not an expense, surely agencies should do more to show evidence of the link between their work and their client's business imperatives.
How often do agencies track the performance of their work against the objectives of the briefs they were given?
