Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Traffic Manager / Integrated Project Coordinator Johannesburg
- DTP/Graphic Designer Johannesburg
- Customer Services Supervisor Johannesburg
- Internal Sales Support Johannesburg
- Senior Brand Designer Pretoria
- Hybrid Implementation Planner Johannesburg
- Social Media Assistant Cape Town
- Digital and Print Advertising Sales Executive Cape Town
- Senior Digital Marketing Manager Sandton
- Head of Marketing Johannesburg
Has South African marketing become too traditional and insipid?
In example, Nandos has recently launched a new commercial, which have been banned because of "race issues" - but in my views, this is where Nandos marketing is particularly successful - they test boundaries.
More and more companies are still reluctant towards new marketing instruments, like QR codes, social media, etc. Companies are still using billboards and insipid TV advertising. Is that really the future of South African marketing?
http://www.channel24.co.za/TV/News/SA-TV-too-chicken-for-Nandos-critics-20120606
www.facebook.com/perxagency
Forum created by Lebogang Mokubela
