Durban City Branding

When branding a city, the personality of the people who live there needs to be an essential part of the brand, and if people are promoting the city from within, the word of mouth advertisement finds its way to potential customers” (Spearitt, P 2002)

I am interested in hearing about the ways in which people experience the city of Durban, as the internal stakeholder of the brand, it is of utmost importance that the way in which the city is marketed, should reflect the actual realities of people. Much of the branding world is surrounded by the creation of percieved value? Such is the case with the city of Durban. Healthy brands strive to create real value, should this not be the case with cities as well?
What are your thoughts?