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Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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- Digital and Print Advertising Sales Executive Cape Town
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- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
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- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Durban City Branding
Place branding centers on peoples perceptions and images, and puts them at the heart of orchestrated activities designed to shape the place and it's future.
When branding a city, the personality of the people who live there needs to be an essential part of the brand, and if people are promoting the city from within, the word of mouth advertisement finds its way to potential customers” (Spearitt, P 2002)
I am interested in hearing about the ways in which people experience the city of Durban, as the internal stakeholder of the brand, it is of utmost importance that the way in which the city is marketed, should reflect the actual realities of people. Much of the branding world is surrounded by the creation of percieved value? Such is the case with the city of Durban. Healthy brands strive to create real value, should this not be the case with cities as well?
What are your thoughts?
Forum created by Kimon Sitas
